Prime Leisure Group Ltd is a fast-growing innovator within location-based, family fun

We create and deliver memorable, immersive brand experiences for our millions of guests across the Southeast region

We have achieved significant success through our ongoing commercial partnership with ITV, helping to extend their Ninja Warrior UK brand into location-based entertainment.

We bring the Ninja Warrior UK brand[s] to life for millions of guests through continued investment, capturing new market opportunities and maintaining our position as an innovative operator of strongly [NWUK] branded, location-based entertainment.

We are a business based on strong brands and a customer-centric approach.

  • We operate in an attractive marketplace, benefiting from underlying growth and favourable market factors.
  • Across the UK, leisure spend continues to grow as ever greater value is placed on good quality, shared experiences with friends and family.

Source: Allied Market Research Report UK Family / Indoor Entertainment Centers Market 2020. “Post COVID-19, the size of the family entertainment centers market in UK is estimated to witness growth from $756.48 million in 2020 to reach $1,755.06 million by 2027, at a CAGR of 12.8%. The current estimation of 2027 is projected to be lower than pre-COVID-19 estimates”.