Our vision is to inspire, create and build the next generation of activity centres

To deliver a high growth, high return family entertainment company, driven by strong brands and an obsession for delivering customer experience and value.
Continuous improvement initiatives to enhance and improve every customer touchpoint

From our internal processes and people to the technology we utilise, the suppliers we work with, and the park experience; we are constantly reviewing and seeking opportunities to enhance the customer experience, appreciative of the fact that our customers are key to our success

Investment in existing parks

Continuous monitoring and a programme of ongoing investment ensures we stay ahead in standards of safety, cleanliness, customer service, equipment and teams. As an example, in the summer of 2022 we invested in replacing the inflatable equipment in our Watford park.

Opening new parks

We are constantly expanding our portfolio of NWUK parks, in locations identified as offering significant opportunities and favorable competitive landscapes. After the successes of our Watford and Chatham parks, we launched our third park in Guildford in February 2023 and our fourth park in Chelmsford in August 2023.

A strong team ethos

Communication, accountability, collaboration and fun are at the heart of our team culture

Customer first

Our customers are at the centre of everything we do. We work to continually improve the service we provide thereby ensuring customers will want to repeat their Ninja Warrior UK experience.

Safety

We recognise the responsibility we have to our customers and each other, to provide a safe, clean and fun environment.

People

Our team is our major asset. We recognise that their commitment and a continual investment in their development together with an ethic that promotes honesty, diversity, integrity and empowerment is paramount to our ongoing success.

Innovation

When we plan to do something — we do it well. We lead. We innovate. We are proud of our successes and are committed to developing these further in the Future.